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[South Park]Mile High Morning: Broncos’ South Park cutout crowd earns 2021 Adweek Experiential Award

2021-07-08

  ”Comedy Central could have very easily rested on South Park’s long-standing popularity to drive excitement for its pandemic-themed special,” Adweek’s David Griner, Shannon Miller and T.L. Stanley wrote. “Instead, it went a step further by turning a typically unassuming element of lockdown-era sports—the fake stand-in “audience”—into a giant marketing activation. When football fans tuned in to watch the Denver Broncos play the Tampa Bay Buccaneers, they saw the town of South Park (all wearing masks, of course) occupying the stands at Empower Field at Mile High stadium thanks to 1,000 cardboard cutouts. The stunt went viral, made headlines and generated a massive 4 billion impressions.”